Similar to other NRT makers e. Taking aim at tobacco promotional strategies utilised at retail. From legitimate consumers to public relations pawns: Point-of-sale report to the nation: How could Zonnic® influence consumer perception of Reynolds and tobacco industry? To summarize, Zonnic® has created a unique marketing mix as it enters the NRT market. Understanding the vector in order to plan effective tobacco control policies:
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Gradual cessation may deter smokers from making quit attempts [ 17 ].
Zonnic®: a new player in an old field
By comparison, traditional NRT product instructions are geared toward total replacement, rather than substitution of individual cigarettes i. However, there were multiple news stories and interviews with Reynolds personnel that highlighted Reynolds as the maker of Zonnic®. Many retailers sell the products at a significantly lower price than the MSRP. First, the maker is a major tobacco company instead of a pharmaceutical company, the traditional NRT producer. Such positive views may improve customer loyalty to Reynolds cigarette brands. Understanding the vector in order to plan effective tobacco control policies:
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